You buy a $1,200 laptop. A week later, it feels like a smarter choice than it did in the store.
That's choice-supportive bias: once you commit, memory plays up what's good and buries what isn't.
The slow startup you'd have hated fades, and the sleek design is mostly what you recall.
That edited memory is comforting, but it leaves you overconfident, because the last call looks better than it really was.
Name the bias when it strikes. Then you weigh the next purchase on what it does — not on how buying it felt.