Attention, Judgment & Algorithms

What happens without you noticing?

A pause, a click, or a Like can reveal a pattern without revealing the whole person behind it.

An old Facebook Like can reveal an unexpected pattern. A familiar sentence can feel more believable. Two easy jobs can get in each other's way.

Explore the hidden connections between what you do, what you notice, and what you believe.

Open this path in the Evidence Atlas
Technology & Society

What a Curly Fries Like Could Give Away

In a 2013 study of volunteers, a Curly Fries Facebook Like was associated with higher reasoning-test scores.

Boundary: The study did not explain the Curly Fries connection. A correlation in this sample does not diagnose a person, show causation, or establish what Instagram infers today. Read the evidence Attention

Why Two Easy Tasks Can Make Your Brain Slow Down

Closely timed signals delayed the second response; in separate tests, switching rules was slower than repeating them.

Boundary: It does not establish one fixed cost of multitasking or explain everyday phone behavior. A similar delay can come from different tasks and does not identify its cause by itself. Read the evidence Psychology

A False Claim Can Feel More True the Next Time You See It

Seeing a false claim before can make it seem slightly more true the next time.

Boundary: The small change in ratings does not show that repetition overrides knowledge or inevitably changes lasting beliefs or behavior. Read the evidence